Carbon Focus
Role: UI/UX Designer
Goal: Design a landing page that communicates the value of a sustainability platform
Tools: Figma, GPT
Timeline: 3 weeks
Concept landing page for a digital sustainability service. The goal was to design a trust-building interface that translates a complex environmental solution into an engaging web experience through clarity and visual storytelling.
The visual direction is built around nature aesthetics. Sweeping landscapes, soft gradients, and curved dividers create a calm, organic feel. Green tones reinforce the environmental focus, while high-contrast CTAs maintain engagement.
Clarity: Direct, scannable sections with headers and examples.
Actionability: Every finding ties to a concrete solution.
Visual Appeal: Infographics and annotated screenshots break up text.
Rather than listing features, I highlighted direct outcomes: environmental impact, inventory management, and compliance. Each benefit is paired with real-world imagery for a memorable value proposition.
