Role: UI/UX Designer
Goal: Design a landing page that communicates the value of a sustainability platform
Tools: Figma, GPT
Timeline: 3 weeks
Concept landing page for a digital sustainability service. The goal was to design a trust-building interface that translates a complex environmental solution into an engaging web experience through clarity and visual storytelling.
The visual direction is built around nature aesthetics. Sweeping landscapes, soft gradients, and curved dividers create a calm, organic feel. Green tones reinforce the environmental focus, while high-contrast CTAs maintain engagement.
Clarity: Direct, scannable sections with headers and examples.
Actionability: Every finding ties to a concrete solution.
Visual Appeal: Infographics and annotated screenshots break up text.
Rather than listing features, I highlighted direct outcomes: environmental impact, inventory management, and compliance. Each benefit is paired with real-world imagery for a memorable value proposition.
Testimonial quotes and partner logos build credibility. The section is minimal and balanced, letting social proof speak without overwhelming the layout.
The page ends with FAQ content and a contact form. Collapsible FAQs reduce cognitive load while addressing concerns. The final CTA is clean and focused.